I Love Ugly was built by and for creatives from numerous industries, with music being a key ingredient to the makeup of the brand. While I Love Ugly is now worn by some of the music industry’s leading artists (ASAP Rocky, G-Eazy, Flume, Big Sean to name a few), the brand has chosen to stay true to its principle of striving to push up and coming artists. The 5 Looks Campaign sees I Love Ugly partner with Brooklyn-based up-and-coming artist KAMAU of the RōNiN CiRCLE. The campaign fuses five recently released looks, bridging fashion and music with KAMAU's recently released debut EP ‘A Gorgeous Fortune.’
Check out the exclusive performance of KAMAU’s EP intro track ‘Jambo’ below.