At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant within them that's waiting to be unleashed. Our goal since day one is to inspire our customer to tap into that. Incase you missed it, we recently released our "KIDS" Generations Campaign. The campaign is a three-part video series built to provocatively inspire. With the help of three local kids, we aimed to touch on three subjects that we're pretty passionate about here at ILU; Quitting, Perseverance, and Practice. Enjoy.
Video One of Three; “Don’t Quit.” Quitting. It’s one of the first things people do when they hit a roadblock. You often hear of people giving up on something just as they get started, and you think to yourself; “I knew that was going to happen.” Why is this? It’s because starting is the easy part. The rush, the adrenaline, and groundbreaking ideas flood in at the beginning because everything is new and exciting. It’s important to know that if you really want it, anticipate that the doubt is going to slowly creep in, and the fear of failure will begin to linger the longer you stick at it. But remember that this is natural. Remember that the best things in life are found on the other side of fear. Quitters often quit not knowing that success was waiting just round the corner. So keep on pushing through even if it feels like you’re going backwards, and eventually, even if it takes months or years, you should finally reach that breakthroug
Video Two of Three; “Perseverance.” Perseverance is a word we are very passionate about. Without even realising it, you were practising perseverance when you went from a crawler to a walker. People often think successful people are gifted an abundance of luck without knowing the hoops they had to jump through. Walt Disney was fired from his first job for not being creative enough. Michael Jordan missed over 9000 shots in his career. 26 times he was trusted to take the game-winning shot and missed. The Beatles were rejected multiple times by various record labels saying their sound wasn’t going to be popular. Perseverance is failing 99 times and succeeding on the 100th. Start getting rid of the excuses of why it’s hard to keep going, and just keep going. The last thing the world needs is another cliché.
Video Three of Three; “Practice.” There are three types of people in this world; people that make things happen; people that watch things happen; and people that wonder what happened. The people that make it happen are the ones that understand the 10,000 hours rule. So if you want to make it happen don’t sit there in a shitty mood because you can’t get it right the first time round. Instead, first understand that to walk, you must first fall over. Then go have another crack. Play it again. Sing it again. Read it again. Write it again. Sketch it again. Try it again. Because again is practice, and practice is improvement, and improvement only leads to success.
Discover the KIDS campaign Lookbook here
All music by Ngaroma, discover his music here