Newmarket Flagship Store
For those that haven't been there or seen it yet... heres our Newmarket (Auckland) store in motion. All the gentleman in the video are our staff. W...
Read moreFREE 48HR SHIPPING WHEN YOU SPEND $160
For those that haven't been there or seen it yet... heres our Newmarket (Auckland) store in motion. All the gentleman in the video are our staff. W...
Read moreOn Thursday the 19th of May, we hosted the I Love Ugly Melbourne Laneway Party, at our flagship Melbourne store. Melbourne is a lot like Auckland &...
Read moreOur good friends Wilkinson & Adapt played a killer set at MTV Crashes Coventry a few weeks back. Pictured onstage rocking the Albert Zespy Pant...
Read moreFor the next 11 days, beginning 16th of May, I Love Ugly will be releasing 11 different hat styles at https://www.iloveugly.com/ Each hat will go l...
Read moreWe are proud to introduce 'The Odd, The Beautiful'. An interview series on artists, musicians, creatives which profiles the struggle, hustle and mo...
Read moreA collection that’s carefully curated to cater to the ever changing needs of the young creative, and the range features an assortment of new styles...
Read moreWe are proud to reveal our latest editorial campaign, "Generations." Driven to inspire young people to follow their passions, desires and beliefs, ...
Read moreFor our latest editorial, we have commissioned UK-based fashion photographer Jon Gorrigan, to capture our latest October collection in the streets ...
Read moreWe've just released our first ever font, the I Love Ugly Future League. You can download this font here. We commissioned European based designer Jh...
Read moreLos Angeles based visual artist Jesse Draxler collaborated with us to create a 3 piece limited edition collection. The collection features his sign...
Read moreWe picked 8 guys randomly off the street as part of our "Normals" campaign. These guys aren't models. We asked them to style and express themselves...
Read moreSome wise guy once said “He who holds information, holds the power” , Well we’re not to sure if this is entirely true, At I Love Ugly we get a real...
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