The Blog

'The Normals' by I Love Ugly

We picked 8 guys randomly off the street as part of our "Normals" campaign. These guys aren't models. We asked them to style and express themselves...

The I Love Ugly Production Process

Some wise guy once said “He who holds information, holds the power” , Well we’re not to sure if this is entirely true, At I Love Ugly we get a real...

Simon James talks to I Love Ugly

As you know we're interested in all types of design, particularly furniture design. Our Creative Director caught up with one of New Zealand's top f...

I Love Ugly X Jansport - Los Angeles

Last week we launched our I Love Ugly x JanSport collaboration in our Los Angeles store. Beverages courtesy of our friends at Stolen Rum. Here are ...

I Love Ugly x Jansport - Newmarket

Last Thursday evening we launched out I Love Ugly x JanSport collaboration. To mark the occasion and showcase the collection we hosted a series of ...

I Love Ugly x Jansport - Melbourne

Last week we launched our I Love Ugly x JanSport collaboration with an event in our Melbourne store. Beverages were courtesy of our friends Stolen ...

I Love Ugly x Jansport - Wellington

Here are a few snippets from the launch of our I Love Ugly x JanSport launch in Wellington last week. Beverages were courtesy of our friends Stolen...

I Love Ugly x JanSport Video: Touch, sight & sound

Behind The Scenes: Jansport x I Love Ugly

Behind the scenes shots from the filming of the I Love Ugly x JanSport short film. Stay Tuned.    

July 2015 Lookbook

We are proud to present our July 2015 collection. This collection features a range of smart, formal and casual garments tailored for the independen...

How to start a fashion brand (the real non-bullshit way)

We are constantly asked this question, so have taken the time to write down a quick, but honest look into how to start and run a fashion brand. Thi...

I Love Ugly x Urbis - Full Interview

I Love Ugly Creative Director, Valentin Ozich, caught up with Urbis on our garments and their connection with furniture and interior design. See th...