{"title":"Colourway:ILU Underwear","description":"","products":[{"product_id":"ilu-underwear-olive","title":"ILU Underwear - Olive","description":"\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFor quite some time now, underwear has been our most requested product. Our goal since day one has been to create a one-stop-shop for simple, quality, comfortable and well-designed products that feature our unique twist. This product is no different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntroducing our debut underwear — the ILU Mid-Rise Trunk in Olive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\" data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eConstructed from a lightweight 95% premium cotton with 5% elastane for that perfect stretch and comfort​. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eFashioned as the perfect minimal trunk with a mid-rise fit and sporting our iconic word logo across an elastic waistband.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\" data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe ideal piece to add to the modern man's essentials and the ultimate stocking filler for Christmas.​ Each pair comes in a beautifully designed box. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\" data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEven though they're built to last, we recommend you change them as regularly as possible (just a heads up).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur underwear runs slightly small for a snug fit, so if thats not your style, we recommend sizing up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003ePlease Note - Due to safe hygiene practices we can’t accept returns on Underwear unless they are returned unworn, unopened and in original packaging with tags still attached. Exceptions will made should the product be received faulty or in an otherwise unsatisfactory condition.\u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eFits \u0026amp; Features\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-userformat='{\"2\":15043,\"3\":{\"1\":0},\"4\":[null,2,16777215],\"9\":0,\"10\":0,\"12\":0,\"14\":[null,2,0],\"15\":\"Arial\",\"16\":9}' data-sheets-value='{\"1\":2,\"2\":\"- Minimal trunk style\\n- Mid rise fit\\n- Elastic waistband with custom ILU jacquard \\n- Fabric: 95% premium cotton 5% elastane\\n\\n\\n\\n\"}'\u003e- Minimal trunk style\u003cbr data-mce-fragment=\"1\"\u003e- Mid rise fit\u003cbr data-mce-fragment=\"1\"\u003e- Elastic waistband with custom ILU jacquard\u003cbr data-mce-fragment=\"1\"\u003e- Fabric: 95% premium cotton 5% elastane\u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","brand":"0","offers":[{"title":"S","offer_id":41749842985078,"sku":"20104046-S","price":15.0,"currency_code":"NZD","in_stock":false},{"title":"M","offer_id":41749843017846,"sku":"20104046-M","price":15.0,"currency_code":"NZD","in_stock":false},{"title":"L","offer_id":41749843050614,"sku":"20104046-L","price":15.0,"currency_code":"NZD","in_stock":false},{"title":"XL","offer_id":41749843083382,"sku":"20104046-XL","price":15.0,"currency_code":"NZD","in_stock":false},{"title":"2XL","offer_id":41749843116150,"sku":"20104046-2XL","price":15.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0078\/3233\/8550\/files\/1_2b9785e0-c6b2-46cd-97db-3f242319667e.jpg?v=1752100823"},{"product_id":"ilu-underwear-black-1","title":"ILU Underwear - Black","description":"\u003cp class=\"p1\"\u003e\u003cspan\u003eFor quite some time now, underwear has been our most requested product. Our goal since day one has been to create a one-stop-shop for simple, quality, comfortable and well-designed products that feature our unique twist. This product is no different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eIntroducing our debut underwear — the ILU Mid-Rise Trunk in Black.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eConstructed from a lightweight 95% premium cotton with 5% elastane for that perfect stretch and comfort. \u003c\/span\u003e\u003cspan\u003eFashioned as the perfect minimal trunk with a mid-rise fit and sporting our iconic word logo across an elastic waistband.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eThe ideal piece to add to the modern man's essentials and the ultimate stocking filler for Christmas. Each pair comes in a beautifully designed box. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eEven though they're built to last, we recommend you change them as regularly as possible (just a heads up).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eOur underwear runs slightly small for a snug fit, so if that's not your style, we recommend sizing up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlease Note - Due to safe hygiene practices we can’t accept returns on Underwear unless they are returned unworn, unopened and in original packaging with tags still attached. Exceptions will made should the product be received faulty or in an otherwise unsatisfactory condition.\u003c\/p\u003e\n\u003ch5\u003eFits \u0026amp; Features\u003c\/h5\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"- Minimal trunk style\\n- Mid rise fit\\n- Elastic waistband with custom ILU jacquard \\n- Fabric: 95% premium cotton 5% elastane\\n\\n\\n\\n\"}' data-sheets-userformat='{\"2\":15043,\"3\":{\"1\":0},\"4\":[null,2,16777215],\"9\":0,\"10\":0,\"12\":0,\"14\":[null,2,0],\"15\":\"Arial\",\"16\":9}'\u003e- Minimal trunk style\u003cbr\u003e- Mid rise fit\u003cbr\u003e- Elastic waistband with custom ILU jacquard\u003cbr\u003e- Fabric: 95% premium cotton 5% elastane\u003c\/span\u003e\u003c\/p\u003e","brand":"0","offers":[{"title":"S","offer_id":42494342070390,"sku":"25111090-S","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":42494342103158,"sku":"25111090-M","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":42494342135926,"sku":"25111090-L","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":42494342168694,"sku":"25111090-XL","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"2XL","offer_id":42494342201462,"sku":"25111090-2XL","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0078\/3233\/8550\/files\/1_1ae511da-f932-44be-9ac3-e5648ab598cf.jpg?v=1761255793"},{"product_id":"ilu-underwear-vintage-grey-1","title":"ILU Underwear - Vintage Grey","description":"\u003cp class=\"p1\"\u003e\u003cspan\u003eFor quite some time now, underwear has been our most requested product. Our goal since day one has been to create a one-stop-shop for simple, quality, comfortable and well-designed products that feature our unique twist. This product is no different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eIntroducing our debut underwear — the ILU Mid-Rise Trunk in Charcoal Vintage Grey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eConstructed from a lightweight 95% premium cotton with 5% elastane for that perfect stretch and comfort. \u003c\/span\u003e\u003cspan\u003eFashioned as the perfect minimal trunk with a mid-rise fit and sporting our iconic word logo across an elastic waistband.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eThe ideal piece to add to the modern man's essentials and the ultimate stocking filler for Christmas. Each pair comes in a beautifully designed box. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eEven though they're built to last, we recommend you change them as regularly as possible (just a heads up).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eOur underwear runs slightly small for a snug fit, so if that's not your style, we recommend sizing up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlease Note - Due to safe hygiene practices we can’t accept returns on Underwear unless they are returned unworn, unopened and in original packaging with tags still attached. Exceptions will made should the product be received faulty or in an otherwise unsatisfactory condition.\u003c\/p\u003e\n\u003ch5\u003eFits \u0026amp; Features\u003c\/h5\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"- Minimal trunk style\\n- Mid rise fit\\n- Elastic waistband with custom ILU jacquard \\n- Fabric: 95% premium cotton 5% elastane\\n\\n\\n\\n\"}' data-sheets-userformat='{\"2\":15043,\"3\":{\"1\":0},\"4\":[null,2,16777215],\"9\":0,\"10\":0,\"12\":0,\"14\":[null,2,0],\"15\":\"Arial\",\"16\":9}'\u003e- Minimal trunk style\u003cbr\u003e- Mid rise fit\u003cbr\u003e- Elastic waistband with custom ILU jacquard\u003cbr\u003e- Fabric: 95% premium cotton 5% elastane\u003c\/span\u003e\u003c\/p\u003e","brand":"0","offers":[{"title":"S","offer_id":42494342234230,"sku":"25111091-S","price":29.0,"currency_code":"NZD","in_stock":false},{"title":"M","offer_id":42494342266998,"sku":"25111091-M","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":42494342299766,"sku":"25111091-L","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":42494342332534,"sku":"25111091-XL","price":29.0,"currency_code":"NZD","in_stock":false},{"title":"2XL","offer_id":42494342365302,"sku":"25111091-2XL","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0078\/3233\/8550\/files\/1_6f7f8a88-87ed-4239-b857-2d7f195db7db.jpg?v=1761255799"},{"product_id":"ilu-underwear-navy","title":"ILU Underwear - Navy","description":"\u003cp class=\"p1\"\u003e\u003cspan\u003eFor quite some time now, underwear has been our most requested product. Our goal since day one has been to create a one-stop-shop for simple, quality, comfortable and well-designed products that feature our unique twist. This product is no different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eIntroducing our debut underwear — the ILU Mid-Rise Trunk in Navy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eConstructed from a lightweight 95% premium cotton with 5% elastane for that perfect stretch and comfort. \u003c\/span\u003e\u003cspan\u003eFashioned as the perfect minimal trunk with a mid-rise fit and sporting our iconic word logo across an elastic waistband.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eThe ideal piece to add to the modern man's essentials and the ultimate stocking filler for Christmas. Each pair comes in a beautifully designed box. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eEven though they're built to last, we recommend you change them as regularly as possible (just a heads up).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eOur underwear runs slightly small for a snug fit, so if that's not your style, we recommend sizing up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlease Note - Due to safe hygiene practices we can’t accept returns on Underwear unless they are returned unworn, unopened and in original packaging with tags still attached. Exceptions will made should the product be received faulty or in an otherwise unsatisfactory condition.\u003c\/p\u003e\n\u003ch5\u003eFits \u0026amp; Features\u003c\/h5\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"- Minimal trunk style\\n- Mid rise fit\\n- Elastic waistband with custom ILU jacquard \\n- Fabric: 95% premium cotton 5% elastane\\n\\n\\n\\n\"}' data-sheets-userformat='{\"2\":15043,\"3\":{\"1\":0},\"4\":[null,2,16777215],\"9\":0,\"10\":0,\"12\":0,\"14\":[null,2,0],\"15\":\"Arial\",\"16\":9}'\u003e- Minimal trunk style\u003cbr\u003e- Mid rise fit\u003cbr\u003e- Elastic waistband with custom ILU jacquard\u003cbr\u003e- Fabric: 95% premium cotton 5% elastane\u003c\/span\u003e\u003c\/p\u003e","brand":"0","offers":[{"title":"S","offer_id":42494342398070,"sku":"25111092-S","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":42494342430838,"sku":"25111092-M","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":42494342463606,"sku":"25111092-L","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":42494342496374,"sku":"25111092-XL","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"2XL","offer_id":42494342529142,"sku":"25111092-2XL","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0078\/3233\/8550\/files\/1_b44859ce-b29f-4f2c-a941-3de6eef20b4f.jpg?v=1761255794"},{"product_id":"ilu-underwear-espresso","title":"ILU Underwear - Espresso","description":"\u003cp class=\"p1\"\u003e\u003cspan\u003eFor quite some time now, underwear has been our most requested product. Our goal since day one has been to create a one-stop-shop for simple, quality, comfortable and well-designed products that feature our unique twist. This product is no different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eIntroducing our debut underwear — the ILU Mid-Rise Trunk in Espresso.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eConstructed from a lightweight 95% premium cotton with 5% elastane for that perfect stretch and comfort. \u003c\/span\u003e\u003cspan\u003eFashioned as the perfect minimal trunk with a mid-rise fit and sporting our iconic word logo across an elastic waistband.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eThe ideal piece to add to the modern man's essentials and the ultimate stocking filler for Christmas. Each pair comes in a beautifully designed box. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eEven though they're built to last, we recommend you change them as regularly as possible (just a heads up).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eOur underwear runs slightly small for a snug fit, so if that's not your style, we recommend sizing up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlease Note - Due to safe hygiene practices we can’t accept returns on Underwear unless they are returned unworn, unopened and in original packaging with tags still attached. Exceptions will made should the product be received faulty or in an otherwise unsatisfactory condition.\u003c\/p\u003e\n\u003ch5\u003eFits \u0026amp; Features\u003c\/h5\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"- Minimal trunk style\\n- Mid rise fit\\n- Elastic waistband with custom ILU jacquard \\n- Fabric: 95% premium cotton 5% elastane\\n\\n\\n\\n\"}' data-sheets-userformat='{\"2\":15043,\"3\":{\"1\":0},\"4\":[null,2,16777215],\"9\":0,\"10\":0,\"12\":0,\"14\":[null,2,0],\"15\":\"Arial\",\"16\":9}'\u003e- Minimal trunk style\u003cbr\u003e- Mid rise fit\u003cbr\u003e- Elastic waistband with custom ILU jacquard\u003cbr\u003e- Fabric: 95% premium cotton 5% elastane\u003c\/span\u003e\u003c\/p\u003e","brand":"0","offers":[{"title":"S","offer_id":43042486452342,"sku":"26021130-S","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":43042486485110,"sku":"26021130-M","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":43042486517878,"sku":"26021130-L","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":43042486550646,"sku":"26021130-XL","price":29.0,"currency_code":"NZD","in_stock":true},{"title":"2XL","offer_id":43042486583414,"sku":"26021130-2XL","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0078\/3233\/8550\/files\/1_4d888b44-8d0d-4e28-988a-15d4f8e7e99f.jpg?v=1771204546"}],"url":"https:\/\/www.iloveugly.co.nz\/collections\/colourway-ilu-underwear.oembed","provider":"I Love Ugly NZ","version":"1.0","type":"link"}