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  <url>
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    <loc>https://www.iloveugly.co.nz/blogs/theblog/trashhand-shoots-for-i-love-ugly</loc>
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      <image:title>Trashhand shoots for I Love Ugly</image:title>
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    <loc>https://www.iloveugly.co.nz/blogs/theblog/a-quick-catch-up-with-devanondeck</loc>
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      <image:title>A quick catch up with DevanOnDeck</image:title>
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  <url>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/benjamin-meredith-hardy</loc>
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      <image:title>Benjamin Meredith-Hardy</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/track-premiere-gold-by-bank-land</loc>
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      <image:title>Track Premiere: Gold by BANK LAND</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/simon-james-talks-to-i-love-ugly</loc>
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      <image:title>Simon James talks to I Love Ugly</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-x-urbis-full-interview</loc>
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      <image:title>I Love Ugly x Urbis - Full Interview</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/behind-the-scenes-jansport-x-i-love-ugly</loc>
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      <image:title>Behind The Scenes: Jansport x I Love Ugly</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/showroom-22-runway-show</loc>
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      <image:title>Showroom 22 Runway show</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-melbourne-store-launch-party</loc>
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      <image:title>I Love Ugly Melbourne Store: Launch Party</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/introducing-i-love-ugly-leather-collection</loc>
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      <image:title>Introducing: I Love Ugly Leather Collection</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/street-etiquette-editorial</loc>
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      <image:title>Street Etiquette Editorial</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-x-trashhand-part-one</loc>
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      <image:title>I Love Ugly x Trashhand: Part One</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/vsco-auckland-city-feature</loc>
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      <image:title>VSCO Auckland City Feature</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/shlohmo-stops-by</loc>
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      <image:title>Shlohmo Stops By</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/april-editorial-2015</loc>
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      <image:title>April Editorial 2015</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/joey-bada-in-i-love-ugly-eyewear</loc>
    <lastmod>2018-08-31T13:34:52+12:00</lastmod>
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      <image:title>Joey Bada$$ in I Love Ugly Eyewear</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/real-people-mike</loc>
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      <image:title>Real People - Mike</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/ilu-portraits-by-sarah-kjelleren</loc>
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      <image:title>ILU Portraits by Sarah Kjelleren</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/ilu-nominated-for-highsnobietys-best-breakthrough-brand-of-2014-award</loc>
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      <image:title>ILU nominated for Highsnobiety&apos;s &apos;Best Breakthrough Brand of 2014&apos; award.</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/september-2014-editorial</loc>
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      <image:title>September 2014 Editorial</image:title>
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    <loc>https://www.iloveugly.co.nz/blogs/theblog/introducing-the-expressionist-a-short-film-by-i-love-ugly</loc>
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      <image:title>Introducing: &apos;The Expressionist&apos; - A Short Film by I Love Ugly</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/2014-essential-hat-collection</loc>
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      <image:title>2014 Essential Hat Collection</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/artist-feature-mndsgn-producer-la</loc>
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      <image:title>Artist Feature: MNDSGN - Producer (LA)</image:title>
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  <url>
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      <image:title>Real People - Maurice</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/artist-feature-iamnobodi-producer-ber</loc>
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      <image:title>Artist Feature: IAMNOBODI - Producer (BER)</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/behind-the-scenes-2014-june-july-shoot</loc>
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      <image:title>Behind The Scenes: 2014 June/July Shoot</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/introducing-i-love-ugly-debut-eyewear-collection</loc>
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      <image:title>Introducing: I Love Ugly Debut Eyewear Collection</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/2014-football-hat-collection</loc>
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      <image:title>2014 Football Hat Collection</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/wilkinson-adapt-crash-conventry-in-i-love-ugly</loc>
    <lastmod>2022-06-28T11:23:08+12:00</lastmod>
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      <image:title>Wilkinson &amp; Adapt Crash Conventry in I Love Ugly</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/behind-the-scenes-2014-october-december-shoot</loc>
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      <image:title>Behind The Scenes: 2014 October-December Shoot</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/behind-the-scenes-2014-april-may-campaign-shoot</loc>
    <lastmod>2018-08-31T13:34:53+12:00</lastmod>
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      <image:title>Behind The Scenes: 2014 APRIL / MAY Campaign Shoot</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/mini-editorial-by-kedecc</loc>
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      <image:title>Mini editorial by Kedecc</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/trashhand-inspiring-story</loc>
    <lastmod>2022-06-28T11:23:37+12:00</lastmod>
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      <image:title>Trashhand: Inspiring story</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/oddisee-nyc-rooftop-editorial-shot-by-jerry-buttles</loc>
    <lastmod>2018-08-31T13:34:53+12:00</lastmod>
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      <image:title>Oddisee NYC Rooftop Editorial | Shot by Jerry Buttles</image:title>
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  </url>
  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/oddisee-editorial-2-0</loc>
    <lastmod>2018-08-31T13:34:53+12:00</lastmod>
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      <image:title>Oddisee Editorial 2.0</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-odd-the-beautiful-koder</loc>
    <lastmod>2018-08-31T13:34:53+12:00</lastmod>
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      <image:title>The Odd, The Beautiful: Koder</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/oddisee-interview</loc>
    <lastmod>2022-06-28T11:23:38+12:00</lastmod>
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      <image:title>How to start a fashion brand (the real non-bullshit way)</image:title>
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      <image:title>Wellington Store Opening</image:title>
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      <image:title>Our Los Angeles Store is Now Open</image:title>
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      <image:title>Newmarket Flagship Store Opening</image:title>
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      <image:title>An interview with Ta-Ku</image:title>
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      <image:title>February 2015 Editorial</image:title>
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    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-print-porter-cap-capsule</loc>
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      <image:title>The Print Porter Cap Capsule</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/peace-solo</loc>
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      <image:title>@peace &quot;Solo&quot;</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/jon-gorrigan-editorial</loc>
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      <image:title>Jon Gorrigan Editorial</image:title>
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    <loc>https://www.iloveugly.co.nz/blogs/theblog/august-2012-premium-leather-bag-video</loc>
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      <image:title>August 2012 - Premium Leather Bag Video</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-x-jansport-wellington</loc>
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      <image:title>I Love Ugly x Jansport - Wellington</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/fall-winter-watch-collection-by-hypebeast</loc>
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      <image:title>Fall/Winter Watch Collection by HYPEBEAST</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/an-interview-with-dave-kinsey</loc>
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      <image:title>An interview with Dave Kinsey</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/today-video</loc>
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      <image:title>&apos;Today&apos; Video</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/eyewear-launch-party-los-angeles-store</loc>
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      <image:title>Eyewear Launch Party: Los Angeles Store</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/apartment-editorial-july-13</loc>
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      <image:title>Apartment Editorial | July &apos;13</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/november-12-editorial</loc>
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      <image:title>November &apos;12 Editorial</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-x-jansport-melbourne</loc>
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      <image:title>I Love Ugly x Jansport - Melbourne</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-x-onitsuka-tiger-release-party-2017</loc>
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      <image:title>I Love Ugly x Onitsuka Tiger: Release Party 2017</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/la-canvas-magazine-interviews-our-creative-director</loc>
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      <image:title>LA CANVAS Magazine Interviews our Creative Director</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/sneak-peek-i-love-ugly-x-broken-homme</loc>
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      <image:title>SNEAK PEEK: I Love Ugly x Broken Homme</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/onra-editorial</loc>
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    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-odd-the-beautiful-tom-scott</loc>
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      <image:title>The Odd, The Beautiful: Tom Scott</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/iluxsolowoods</loc>
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      <image:title>ILUxSoloWoods</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/los-angeles-collection-editorial</loc>
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      <image:title>Los Angeles Collection Editorial</image:title>
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  <url>
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      <image:title>HighSnobiety x White Milano 2015 Editorial</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/2014-before-during-after-editorial</loc>
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      <image:title>2014 &apos;Before, During &amp; After&apos; Editorial</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/an-interview-with-samuel-burgess-johnson-ldn</loc>
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      <image:title>An interview with Samüel Burgess-Johnson (LDN)</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/2014-ilu-world-cup-jersey-preview</loc>
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      <image:title>2014 ILU World Cup Jersey Preview</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/split-personalities-5-panel-hat-video</loc>
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      <image:title>Split Personalities: 5 Panel Hat Video</image:title>
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  <url>
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      <image:title>Ryan Hemsworth Editorial</image:title>
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    <loc>https://www.iloveugly.co.nz/blogs/theblog/real-people-jerome</loc>
    <lastmod>2022-06-28T11:23:36+12:00</lastmod>
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      <image:title>Real People - Jerome</image:title>
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    <loc>https://www.iloveugly.co.nz/blogs/theblog/profile-kota-the-friend</loc>
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      <image:title>Profile: Kota The Friend</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/a-conventional-camouflage</loc>
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      <image:title>A Conventional Camouflage</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-newmarket-laneway-party</loc>
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      <image:title>I Love Ugly Newmarket: Laneway Party</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/behind-the-scenes-2015-feb-mar-apr-shoot</loc>
    <lastmod>2018-08-31T13:34:58+12:00</lastmod>
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      <image:title>Behind the Scenes: 2015 Feb/Mar/Apr Shoot</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/valentin-ozich-hypebeast-essentials</loc>
    <lastmod>2022-06-28T11:23:38+12:00</lastmod>
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      <image:title>Valentin Ozich | HYPEBEAST Essentials</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/andre-power-soulection</loc>
    <lastmod>2018-08-31T13:34:58+12:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0078/3233/8550/articles/58d5b6e9617d03ce7997079795173076.jpg?v=1535679298</image:loc>
      <image:title>Andre Power: Soulection</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-pow-recordings-present-chester-watson-psymun</loc>
    <lastmod>2022-06-28T11:19:40+12:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0078/3233/8550/articles/5bb9ff02c9fea498db9b19bf42653f5c.jpg?v=1535679298</image:loc>
      <image:title>I Love Ugly &amp; POW Recordings Present: Chester Watson &amp; Psymun</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/artist-feature-suff-daddy-producer-ber</loc>
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      <image:title>Bury Me With The Lo On</image:title>
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      <image:title>Eyewear Launch Party: Newmarket Store</image:title>
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      <image:title>New Podcast — The Joe Rogan Experience: MMA Show #45</image:title>
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      <image:title>New Music — Pieces of a Man by Mick Jenkins</image:title>
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      <image:title>New Podcast — ESPN Presents 30 for 30 - S04 E01: Juiced</image:title>
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      <image:title>What We&apos;re Reading — The Obstacle Is The Way</image:title>
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      <image:title>New Music — Seasons On Planet Earth by High Hoops</image:title>
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      <image:title>I Love Ugly Victoria Street</image:title>
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  <url>
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      <image:title>Discomfort is just growth in sheep&apos;s clothing.</image:title>
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      <image:title>Then + Now With Valentin Ozich — 15 Year Anniversary</image:title>
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      <image:title>ILU Style Guide: Brooklyn Opetaia</image:title>
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      <image:title>An introduction to Hemp Textiles</image:title>
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      <image:title>ILU Open Casting</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/in-conversation-with-jade-buckley</loc>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-feb-mar-lookbook</loc>
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      <image:title>The February — March Lookbook</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/staff-profile-dayton</loc>
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      <image:title>Staff Profile: Dayton</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/in-conversation-with-jeff-from-pumphouse-print</loc>
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      <image:title>In Conversation With Jeff From Pumphouse Print</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-makers-mor-bakery</loc>
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      <image:title>The Makers — Mor Bakery</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-apr-may-lookbook</loc>
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      <image:title>The April — May Lookbook</image:title>
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    <loc>https://www.iloveugly.co.nz/blogs/theblog/city-guide-tokyo-japan</loc>
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      <image:title>ILU City Guide: Tokyo, Japan</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/totb-toaki-okano</loc>
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      <image:title>The Odd, The Beautiful — Toaki Okano</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/ilu-knitwear-care-guide</loc>
    <lastmod>2025-07-10T15:49:42+12:00</lastmod>
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      <image:title>ILU Knitwear Care Guide</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-june-july-lookbook</loc>
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      <image:title>The June — July Lookbook</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/artist-introductions-side-a</loc>
    <lastmod>2025-07-10T15:51:05+12:00</lastmod>
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      <image:title>Artist Introductions — Side A</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/artist-introductions-side-b</loc>
    <lastmod>2025-07-10T15:51:23+12:00</lastmod>
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      <image:title>Artist Introductions — Side B</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/staff-profile-kevin</loc>
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      <image:title>Staff Profile — Kevin</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/in-conversation-with-finn-gerry-wilson</loc>
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      <image:title>In Conversation With Finn Gerry Wilson</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/october-24-lookbook</loc>
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      <image:title>October &apos;24 Collection</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/a-style-guide-by-julius-god</loc>
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      <image:title>A Style Guide By Julius God</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-otra-eyewear</loc>
    <lastmod>2025-07-10T15:53:04+12:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0078/3233/8550/articles/unnamed_26e17154-bc06-4f5b-87f9-d05f9087908e.png?v=1752119584</image:loc>
      <image:title>I Love Ugly + OTRA Eyewear</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/in-conversation-with-stewart-armstrong</loc>
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      <image:title>In Conversation With Stewart Armstrong</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/active-by-i-love-ugly-designer-insights-01</loc>
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      <image:title>ACTIVE By I Love Ugly — Designer Insights 01</image:title>
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  </url>
  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/active-by-i-love-ugly-our-why</loc>
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      <image:title>ACTIVE By I Love Ugly — Our Why</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-making-of-actve-part-one</loc>
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      <image:title>The Making Of ACTIVE — Part One</image:title>
      <image:caption>A hand holding a smartphone displaying &quot;I LOVE UGLY&quot; on the screen.</image:caption>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/how-to-run-5k-100k-in-5-easy-steps</loc>
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      <image:title>How to run 5K to 100K in 5 ‘Easy’ Steps</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/in-conversation-with-alan-berry-rhys</loc>
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      <image:title>In Conversation With Alan Berry Rhys</image:title>
      <image:caption>Agave field with mountains and trees in the background.</image:caption>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-shoes-that-power-performance</loc>
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      <image:title>The Shoes That Power Performance</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-denim-campaign-lookbook</loc>
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      <image:title>The Denim Campaign Lookbook</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-jewellery-campaign-lookbook</loc>
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      <image:title>The Jewellery Campaign Lookbook</image:title>
      <image:caption>Rings on playing cards with text &quot;I love ugly jewellery.</image:caption>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/chester-watson-mirage-tour-documentary</loc>
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      <image:title>Chester Watson — Mirage Tour Documentary</image:title>
      <image:caption>Close-up of a graphic design on a light-colored shirt.</image:caption>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/june-active-collection-lookbook</loc>
    <lastmod>2026-07-07T09:38:21+12:00</lastmod>
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      <image:title>The June Active Collection LookbooK</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/who-is-keith-haring</loc>
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      <image:title>Who Is Keith Haring</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-keith-haring-lookbook</loc>
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      <image:title>I Love Ugly x Keith Haring Lookbook</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/real-people-kerry-knox</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0078/3233/8550/articles/unnamed_8c837fe3-7b04-44ec-acb0-4b10834c41ae.png?v=1783373888</image:loc>
      <image:title>Real People — Kerry Knox</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/i-love-ugly-x-rebel-yuth</loc>
    <lastmod>2026-07-07T09:36:58+12:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0078/3233/8550/articles/unnamed_2cc62601-394c-4461-8c00-4db5ff18ea6f.png?v=1783373818</image:loc>
      <image:title>I Love Ugly x Rebel Yuth</image:title>
      <image:caption>Two men running side by side in black and white.</image:caption>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-art-of-bonsai-i-love-ugly-jewellery</loc>
    <lastmod>2026-07-07T09:37:55+12:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0078/3233/8550/articles/unnamed_4c7b1015-a3aa-4e2c-af89-48998a8a50ab.png?v=1783373875</image:loc>
      <image:title>The Art Of Bonsai — I Love Ugly Jewellery</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/grave-runners-x-i-love-ugly-above-ground</loc>
    <lastmod>2026-07-07T09:37:40+12:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0078/3233/8550/articles/unnamed_1e47a8f0-6a03-409a-bc3c-0ac203d1da2a.png?v=1783373860</image:loc>
      <image:title>Grave Runners x I Love Ugly — Above Ground</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/the-odd-the-beautiful-fern-ngatai</loc>
    <lastmod>2026-07-07T09:37:11+12:00</lastmod>
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      <image:title>The Odd, The Beautiful — Fern Ngatai</image:title>
      <image:caption>Person sitting at a table with a patterned artwork in a studio.</image:caption>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/april-2026-lookbook</loc>
    <lastmod>2026-07-07T09:36:12+12:00</lastmod>
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      <image:title>April &apos;26 Lookbook</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/one-year-of-active-by-i-love-ugly</loc>
    <lastmod>2026-07-07T09:36:38+12:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0078/3233/8550/articles/unnamed_468234c9-a4e3-45e7-93cc-80ce28901ab8.png?v=1783373798</image:loc>
      <image:title>One Year Of Active By I Love Ugly</image:title>
      <image:caption>Two men in athletic wear, one sitting, one standing with a water bottle.</image:caption>
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  </url>
  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/april-26-active-collection</loc>
    <lastmod>2026-07-07T09:36:24+12:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0078/3233/8550/articles/unnamed_bb6c6b0f-5556-4bff-a171-58d4f7cca058.jpg?v=1783373784</image:loc>
      <image:title>April &apos;26 Active Collection</image:title>
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  <url>
    <loc>https://www.iloveugly.co.nz/blogs/theblog/may-2026-lookbook</loc>
    <lastmod>2026-07-07T09:35:48+12:00</lastmod>
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