August 2012 - Premium Leather Bag Video

We are inspired by all things design. The I Love Ugly Premium Leather Bag collection is our first extension into portaging, where the necessities of the modern man's lifestyle are fused with the design sensibilities that I Love Ugly hold close. We have carefully crafted these bags to carry safely the things you cherish most while travelling from A to B or from Auckland to New York. These premium leather bags are intended to house ones creative tools and we hope to spark inspiration and creativity every time the user opens it up. This video takes a look at the entire journey of the production process.

Each of the four bags are locally crafted in Auckland, New Zealand and are constructed from hand picked genuine cow hide leather and the finest hard wear. Each of the limited edition I Love Ugly Leather Backpacks is packaged in a custom Bento designer box and comes with a limited edition art print (1 of 10). The details are not the details, they are the design.



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