Grave Runners x I Love Ugly — Above Ground

Grave Runners x I Love Ugly: Above Ground

A capsule born from grit, creativity, and connection.

Grave Runners began in 2020 as an idea to get dirt bags off the couch. What started as a small digital project quickly grew into a movement that helped shape modern running culture in Auckland, New Zealand.

They used running as a tool for connection and expression, encouraging people to share their routes online during lockdown. What began as a digital relay soon turned into real runs, where people came together not to chase pace or time, but to find clarity amongst the chaos.

Grave Runners found their stride by creating a space for community and reminding people that physical fitness fuels mental well-being. They are not athletes, just individuals striving to become better versions of themselves. We just so happen to run.

Four runners ascending a dark, rocky hill against a cloudy sky.

As running culture spread worldwide, Grave Runners reflected on what truly mattered. The most meaningful work often means doing the hard things and going against the grain. After leading a crew across 550 miles of Nevada desert, they sought out others who shared the same values.

At the same time, I Love Ugly launched Active by I Love Ugly, a collection built on grit, discipline and the drive for self-improvement. Both brands share the belief that movement and connection create the foundation for better mental health.

Above Ground is a study in purpose and a reminder to keep moving through the chaos, with clarity, connection and intent.

As running culture spread worldwide, Grave Runners reflected on what truly mattered. The most meaningful work often means doing the hard things and going against the grain. After leading a crew across 550 miles of Nevada desert, they sought out others who shared the same values.

At the same time, I Love Ugly launched Active by I Love Ugly, a collection built on grit, discipline and the drive for self-improvement. Both brands share the belief that movement and connection create the foundation for better mental health.

Above Ground is a study in purpose and a reminder to keep moving through the chaos, with clarity, connection and intent.