ILU Diaries 004 - "Collaboration"

Introducing Episode 4 of the I Love Ugly Diaries titled: Collaboration. Our longest episode yet (approximately 17 minutes). For those that want some real life, how a big collaboration project launches off the ground or how a fashion brand is run (behind the scenes) this is a must watch for you.

In this Episode, we take you through the full journey of how the I Love Ugly x Bailey Nelson eyewear project came about, so you literally become a fly on the wall.

From the first visit in Sydney mid last year, taking you through the design process, the photoshoots and unreleased photoshoots, the printing of the catalogues all the way through to the launch party in our Newmarket store (for those that attended the event, you should watch that part).

Enjoy.