July 22' Editorial Lookbook

Get behind the lens and browse our July Collection on full display in this Editorial Photoshoot.

For this campaign, we really wanted to put an emphasis on what makes the I Love Ugly brand more than just clothing. Hot coffee, brisk winter air, self-development reading material, and more. For the location, we chose The Convent. An old Nunnery, turned half-way house, and most recently renovated and brought to life as a boutique hotel.



The manipulation between the environment and setting in these shoots really help polish the brand and it’s meaning. Love every about it.

Ethan July 29, 2022

Doooope. Love the direction everything is moving.

Will July 11, 2022

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