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The CMYK Collection Lookbook

The CMYK Collection Lookbook

I Love Ugly presents its first fully-fledged collection of 2018, entitled the CMYK Collection. Inspired by the tones found within the CMYK colour wheel, the CMYK Collection is built from a cohesive palette of earthy olive’s, deep navy’s, poppy orange’s, and soft vanilla’s.

Strategically fusing streetwear elements, with I Love Ugly's twist on classic menswear silhouettes the CMYK Collection features cross-seasonal pieces designed for both the northern and southern hemispheres and their respective change of season. From light long-sleeve tees, to wool-composite pants, and layered winter jackets, each fabric has been milled from scratch to meet I Love Ugly's impeccably high standards. The CMYK Collection sees the introduction of new pieces including the Workers Jacket – a contemporary interpretation of the classic French chore jacket worn in the 1800s. The collection also features reintroductions of core product that include the Harley Hood; the hugely popular hood silhouette first released in 2016.

The CMYK Collection juxtaposes a clean, minimal aesthetic with pops of colour and bold graphic elements in creating a well-rounded cross-seasonal offering of sophisticated simplicity with a twist. The CMYK Collection will be available online at on April 19, and in I Love Ugly Flagship Stores April 20.



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