After two years of development we have made the decision to discontinue out womenswear collection in 2025, while this was an extremely difficult decision to make, we are proud of the valuable lessons we’ve learned along the journey. We know this will come as a disappointment to all of you who were looking forward to expanding your ILU Womens collections, but we unfortunately had to redirect our focus to what we know so well. We will continue to develop the unisex aspect of our collections, styling with female models at our shoots and adjusting sizing on products where it makes sense, while also offering a larger selection of smaller sizes in our most popular styles.

Thank you all for supporting us while we built this aspect of the brand.

The I Love Ugly Team

After two years of development we have made the decision to discontinue out womenswear collection in 2025, while this was an extremely difficult decision to make, we are proud of the valuable lessons we’ve learned along the journey. We know this will come as a disappointment to all of you who were looking forward to expanding your ILU Womens collections, but we unfortunately had to redirect our focus to what we know so well. We will continue to develop the unisex aspect of our collections, styling with female models at our shoots and adjusting sizing on products where it makes sense, while also offering a larger selection of smaller sizes in our most popular styles.

Thank you all for supporting us while we built this aspect of the brand.

The I Love Ugly Team