The Blog
Introducing the Amberley for I Love Ugly Lookbook. As a menswear brand, we're constantly amazed by the number of female customers we get walking into our Flagship Stores or checking out on our sit...
I Love Ugly x Bailey Nelson Eyewear Collection Lookbook
I Love Ugly and Bailey Nelson presents their inaugural collaborative eyewear collection, fusing I Love Ugly’s position as an internationally recognised everyday premium menswear brand with Bailey ...
Introducing our first collection of 2019 titled: 2000s. Based off and inspired by an era where a lot of our staff grew up in. Skating, basketball, corduroy, bold graphics, back patches and that bu...
NEW MUSIC - TIME MOVES SLOWER HERE BY CHESTER WATSON
An I Love Ugly OG, Chester Watson is back with a fresh tune produced by Shungu called "Time Moves Slower Here". The tune is for an upcoming project with Gangster Doodles that will feature a bunch o...
We're excited to introduce the second episode of our latest video series, entitled the I Love Ugly Diaries: Projects. Designed to offer you a unique behind the scenes angle into our world I Love U...
The Ventura Collection Lookbook
Introducing our final collection for 2018, entitled the Ventura Capsule. For our final offering of the year, we wanted to offer something light and poppy for the Southern Hemisphere Summer, whilst...
ILU Diaries: 001 - "Release Week"
We're pretty excited to introduce our latest behind the scenes series, entitled the I Love Ugly Diaries. Designed to offer you a monthly or fortnightly (depends on what’s going on in our world) gl...
Introducing the Apricot Ivy Collection. Based in Auckland, New Zealand, I Love Ugly has designed the Apricot Ivy Collection in celebration of the Southern Hemisphere Summer with a collection purpos...
The Artisan Collection Lookbook
Introducing the Artisan Collection. First founded as an Art and Design Collective, we have sought to pay homage to our creative roots with the Artisan Collection – presented by the Artisan Editoria...
The Full-Time Collection Lookbook
Introducing our latest collection the Full-Time Collection, inspired by British football culture, and its unique attire. Now that the 2018 Football World Cup has drawn to a close we have sought to ...
Meet Chester Holme, the London-based Illustrator behind our collaborative Legends World Cup Capsule. We caught up with Chester at his studio in Forest Hil hot off the release of the Legends Capsule...
The Legends World Cup Capsule Lookbook
Introducing the I Love Ugly World Cup Capsule, entitled 'Legends’. In collaboration with London-based Illustrator Chester Holme the Legends Capsule celebrates the world's largest sports event, the...
The KIDS Campaign Video Series
At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant within them that's waiting to be unleashed. Our go...
I Love Ugly presents its first fully-fledged collection of 2018, entitled the CMYK Collection. Inspired by the tones found within the CMYK colour wheel, the CMYK Collection is built from a cohesi...
Introducing the Print Porter Cap Capsule. Made up of seven printed Porter Caps released across seven days, each cap features a vintage print paying homage to ILU's print-rich history. Limited to 40...
The Sandlot Collection Editorial
Introducing the Sandlot Capsule Collection - our second release for 2018. Inspired by one of our all-time favourite childhood movies from the 90s, the Sandlot Kids. Centred around the game of baseb...
The Parnell Collection Editorial
Introducing the Parnell Collection, our debut release for 2018. The Parnell Collection is inspired and named after one of Auckland's most historic suburbs, Parnell, which was once one of the large...
Introducing Frank White by I Love Ugly. We wanted to go a little left-field with this, while making something that's safe enough to wear daily. Frank White by I Love Ugly is a vibrantly sharp every...