The Blog

Newspread Ideas - Valentin Ozich
Earlier this year, I Love Ugly Creative Director and Founder Valentin Ozich sat down with Newspread for their first Newspread Ideas event. Hosted locally on Auckland's K Road by Platform Store, th...

New Music — Understood by Mick Jenkins
Mick Jenkins is back with a new single. "Understood" finds the Chicago rapper laying down the law over some blissed out production courtesy of Kaytranada. Jenkins teased on Twitter that him and Kay...

What we're reading — Mastery by Robert Greene
Each one of us has within us the potential to be a Master. Learn the secrets of the field you have chosen, submit to a rigorous apprenticeship, absorb the hidden knowledge possessed by those with ...

New Podcast — The Tim Ferriss Show: #148: Josh Waitzkin
Joshua Waitzkin is an American chess player, martial arts competitor, and author. As a child, he was recognized as a prodigy and won the U.S. Junior Chess championship in 1993 and 1994. The movie S...

The problem with the world we live in today is that we've been conditioned to think that just because we can stream that new TV Series in a second, or FaceTime someone on the other side of the wor...

New Music — Project 0 by Chester Watson
Our good friend Chester Watson is back on the new music grind presenting his latest EP Project 0. "With 'Project 0' I’m giving people who have grown with me and my sound some familiar lo-fi vibes ...

What We're Reading — Seeking Wisdom: From Munger to Darwin by Peter Bevelin
Peter Bevelin begins his fascinating book with Confucius' great wisdom: "A man who has committed a mistake and doesn't correct it, is committing another mistake." Seeking Wisdom is the result of B...

What We're Watching — All or Nothing: New Zealand All Blacks
For the first time ever, The New Zealand All Blacks rugby team, the most successful team in global sports history, allows cameras into their super secretive world to witness one of their most diff...

The Full-Time Collection Lookbook
Introducing our latest collection the Full-Time Collection, inspired by British football culture, and its unique attire. Now that the 2018 Football World Cup has drawn to a close we have sought to ...

Meet Chester Holme, the London-based Illustrator behind our collaborative Legends World Cup Capsule. We caught up with Chester at his studio in Forest Hil hot off the release of the Legends Capsule...

The Legends World Cup Capsule Lookbook
Introducing the I Love Ugly World Cup Capsule, entitled 'Legends’. In collaboration with London-based Illustrator Chester Holme the Legends Capsule celebrates the world's largest sports event, the...

The KIDS Campaign Video Series
At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant within them that's waiting to be unleashed. Our go...

I Love Ugly presents its first fully-fledged collection of 2018, entitled the CMYK Collection. Inspired by the tones found within the CMYK colour wheel, the CMYK Collection is built from a cohesi...

Introducing 2018s first instalment of the Real People series - featuring LA-based Actor and Comedian Jordan Rock. The Real People Series aims to showcase real people and their craft through a brief...

Introducing the Print Porter Cap Capsule. Made up of seven printed Porter Caps released across seven days, each cap features a vintage print paying homage to ILU's print-rich history. Limited to 40...

The Sandlot Collection Editorial
Introducing the Sandlot Capsule Collection - our second release for 2018. Inspired by one of our all-time favourite childhood movies from the 90s, the Sandlot Kids. Centred around the game of baseb...

Introducing the latest instalment of the Real People series - featuring Jerome, an organic sourdough baker out of Auckland, New Zealand. We stopped by to talk Jerome's journey to crafting organic s...

The Parnell Collection Editorial
Introducing the Parnell Collection, our debut release for 2018. The Parnell Collection is inspired and named after one of Auckland's most historic suburbs, Parnell, which was once one of the large...