The Blog
Kent Loon - Maleficent Feat. Chester Watson
Our longtime friend Chester Watson just dropped a fresh music video, featuring on Kent Loon's track Maleficent. New music on the way, so watch this space...Chester Watson - SoundcloudKent Loon - So...
Introducing the latest instalment of the Real People series - featuring Maurice, a singer who makes up half of Auckland band DUAL. Tucked away in the back of a suburban garage turned studio in Bloc...
Introducing Frank White by I Love Ugly. We wanted to go a little left-field with this, while making something that's safe enough to wear daily. Frank White by I Love Ugly is a vibrantly sharp every...
Introducing Our Debut Sneaker - The Nelson Low
Introducing our debut sneaker, the Nelson Low. The aim with the Nelson Low was to design a timeless, minimal everyday premium sneaker, inspired by the classic midcentury tennis shoe. Handmade in Po...
Introducing the second instalment of the Real People series - featuring Mike, owner and brewer at Sawmill Brewery, one of New Zealand's leading Craft Beer Breweries based a little north of Auckland...
Introducing our new fortnightly series Real People - an authentic video series showcasing an individual and their craft, and what drives them to create. To kick off the series we kept it local, hea...
Chester Watson's got new music on the way, but in the meantime here's a moment with Chester as he discusses time in LA, love, and what to expect from him in the future...
Semi Permanent Auckland 2017 - Valentin Ozich
I Love Ugly Founder and Creative Director Valentin Ozich had the honour of speaking in front of nearly 2000 people at Semi Permanent Auckland 2017 about the beginnings of I Love Ugly and a few impo...
Finding a sense of calm is one of the hardest things to do in a city with as much visual and audible noise as New York. Kota The Friend is garnering a lot of hype already because of his ability to ...
Introducing The Odd, The Beautiful: KAMAU. Texture is the constant contrast of positive and negative space. In order to truly appreciate our successes, we must first have our fair share of failures...
ILU Presents: Kota the Friend "Sacramento"
11.36am. Backyard, Clinton Hill, Brooklyn, New York. Kota the Friend performs "Sacramento" off his newly released sophomore project, Paloma Beach. Now there's music that gets you raged, and music t...
Meet Kendra, 24, Regional Manager and head honcho at our Wellington flagship store. She loves fashion and dancing but will still probably beat you at Tekken. Also, a word to the wise, she's pretty ...
Behind The Scenes: Titirangi Collection
A behind the scenes look at the Titirangi Collection Studio Shoot.
Titirangi Collection - Lookbook
Born and raised in New Zealand, I Love Ugly’s products grow out of a strong connection to its land, people and culture. The Titirangi Collection is the first full body of work in two years by Found...
Behind The Scenes: June Pant Capsule Collection
A behind the scenes look at the June Pant Capsule Collection 2016 Shoot.
Back in early 2016, we featured Chester Watson for our “The Odd, The Beautiful video series”. Fast forward to 2017, where we catch up with Chester Watson to discuss his current lifestyle, musical ...
Behind The Scenes: Onitsuka Tiger x I Love Ugly Editorial
A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack Editorial Shoot, shot on the West Coast of Auckland, New Zealand. See The North—South Pack here.
Behind The Scenes: Onitsuka Tiger x I Love Ugly
A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack. See The North—South Pack here.