The Blog

Interviews

The Odd, The Beautiful: KAMAU

Introducing The Odd, The Beautiful: KAMAU. Texture is the constant contrast of positive and negative space. In order to truly appreciate our succes...

Editorial

ILU Presents: Kota the Friend "Sacramento"

11.36am. Backyard, Clinton Hill, Brooklyn, New York. Kota the Friend performs "Sacramento" off his newly released sophomore project, Paloma Beach. ...

Interviews

Staff Profile: Kendra

Meet Kendra, 24, Regional Manager and head honcho at our Wellington flagship store. She loves fashion and dancing but will still probably beat you ...

Behind The Scenes: Titirangi Collection

A behind the scenes look at the Titirangi Collection Studio Shoot.

Editorial

Titirangi Collection - Lookbook

Born and raised in New Zealand, I Love Ugly’s products grow out of a strong connection to its land, people and culture. The Titirangi Collection is...

Behind The Scenes: June Pant Capsule Collection

A behind the scenes look at the June Pant Capsule Collection 2016 Shoot.

Interviews

Profile: Chester Watson

Back in early 2016, we featured Chester Watson for our “The Odd, The Beautiful video series”. Fast forward to 2017, where we catch up with Chester...

Editorial

Behind The Scenes: Onitsuka Tiger x I Love Ugly Editorial

A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack Editorial Shoot, shot on the West Coast of Auckland, New Zealand. See...

Editorial

Behind The Scenes: Onitsuka Tiger x I Love Ugly

A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack. See The North—South Pack here.

Interviews

Ask Me Anything - Valentin Ozich

Earlier this month, I Love Ugly Creative Director and Founder Valentin Ozich answered a tonne of questions on Facebook & Instagram Live. The to...

Interviews

Profile: Nafis Etemadi

We recently sat down with San Jose native Nafis Etemadi to discuss his ILU commissioned artwork, the trials and tribulations behind his pursuit of ...

I Love Ugly x Onitsuka Tiger: Release Party 2017

Thursday, 16th of March 2017 is proudly marked on our calendars here at I Love Ugly. It’s a date that recognises the launched sneaker collaboratio...