The Blog

Editorial

Andre Power: Soulection

Artist, turned DJ, turned business owner, now turned friend, Andre Power is the definition of being well rounded. Meeting Andre in the streets of L...

A quick catch up with DevanOnDeck

We recently caught up with our good friend Devan, a Los Angeles-based menswear influencer that describes his work as "the intersection of style and...

Video

Newmarket Flagship Store

For those that haven't been there or seen it yet... heres our Newmarket (Auckland) store in motion. All the gentleman in the video are our staff. W...

ILU Melbourne Laneway Party

On Thursday the 19th of May, we hosted the I Love Ugly Melbourne Laneway Party, at our flagship Melbourne store. Melbourne is a lot like Auckland &...

Wilkinson & Adapt Crash Conventry in I Love Ugly

Our good friends Wilkinson & Adapt played a killer set at MTV Crashes Coventry a few weeks back. Pictured onstage rocking the Albert Zespy Pant...

Editorial

Split Personalities: 5 Panel Hat Video

For the next 11 days, beginning 16th of May, I Love Ugly will be releasing 11 different hat styles at https://www.iloveugly.com/ Each hat will go l...

Interviews

The Odd, The Beautiful: Koder

We are proud to introduce 'The Odd, The Beautiful'. An interview series on artists, musicians, creatives which profiles the struggle, hustle and mo...

Editorial

I Love Ugly 2016 April "Between The Blues" Lookbook

A collection that’s carefully curated to cater to the ever changing needs of the young creative, and the range features an assortment of new styles...

Editorial

Generations Printed Publication

We are proud to reveal our latest editorial campaign, "Generations." Driven to inspire young people to follow their passions, desires and beliefs, ...

Editorial

Jon Gorrigan Editorial

For our latest editorial, we have commissioned UK-based fashion photographer Jon Gorrigan, to capture our latest October collection in the streets ...

Interviews

I Love Ugly Future League by Jheryll Richardson

We've just released our first ever font, the I Love Ugly Future League. You can download this font here. We commissioned European based designer Jh...

Editorial

Jesse Draxler x I Love Ugly Capsule Collection

Los Angeles based visual artist Jesse Draxler collaborated with us to create a 3 piece limited edition collection. The collection features his sign...