The Blog

Editorial

November 22’ Womenswear Video Campaign

I Love Ugly is a mindset. A way of living. We create clothes for people who question everything, for those who don't settle for a cookie-c...

Editorial

This is for the free thinkers. The curious beings who swim upstream. The Women who learn from the past, live in the present, and ...

Interviews

As the founder of I Love Ugly, I thought it would be a good idea to give you some context as to why we decided to branch into wom...

Editorial

Introducing the I Love Ugly October 2022 Mens Editorial Lookbook. The I Love Ugly October 2022 Mens Collection features a warm, n...

Have you ever set yourself a goal, and then never ended up achieving it? That’s probably because you’re focusing on the wrong th...

Editorial

The warmer weather is approaching as we make our way into Spring for the ILU Southern Hemisphere community. Meanwhile in the rest...

Recommended

“Desire is a contract that you make with yourself to be unhappy until you get what you want.” — N.R The arrival fallacy is the ill...

Here’s a bit of nostalgia from the archive — a collection of vintage flat-lays from the ILU Vault, Circa 2012-2014. We’ve always ...

Editorial

Browse our August Collection on full display in this Editorial Lookbook. With this shoot, we wanted to encapsulate one of the core essen...

Video

A behind the scenes look at our latest edit...

Recommended

How to find your purpose using the Japanese concept — Ikigai. 1. Do What You Love. What do you like to do? In which activities are...

Editorial

Get behind the lens and browse our July Collection on full display in this Editorial Photoshoot. For this campaign, we really wanted to ...